morgan cavanaugh

BLUE CROSS BLUE SHIELD || LIVE FEARLESS 2020

We brought some depth and edge to a brand wanting to
stand out in an overly saccharine category.


BRAND TV
FEARLESS :60

BRAND TV
THE COMEBACK :30

TEAM:
CD-AD: Mike Wegener
GCD-CW: Lara Herzer
CW: Morgan Cavanaugh